It doesn’t matter if it’s Spotify, Pandora, iTunes, or Beats Music, she says. “Any music service that’s serving pop and classical music will not serve classical music well.” The problem is the nature of classical music, and jazz as well, and the way they differ from pop music. They all make different use of metadata – a term most people associate with Edward Snowden’s NSA revelations, but which have a profound importance to streaming services. Put most simply: Classical music and jazz are such a mismatch for existing streaming services, it’s almost impossible to find stuff. Cook realized this when she got a recommendation from a music lover, and found herself falling down an online labyrinth trying to find it.
Here’s a good place to start: Say you’re looking for a bedrock recording, the Beethoven Piano Concertos, with titan Maurizio Pollini on piano. Who is the “artist” for this one? Is it the Berlin Philharmonic, or Claudio Abbado, who conducts them? Is it Pollini? Or is it Beethoven himself? If you can see the entire record jacket, you can see who the recording includes. Otherwise, you could find yourself guessing.
Or, if you want music written the Russian late romantic, do you want Rachmaninoff, or Rachmaninoff? Chances are, your service will have one but not the other. And what do you call the movements of a symphony or chamber piece? By their Roman numeral? Or by names like andante or scherzo?
“These services are built to serve the largest segments of the marketplace — pop, country and hip hop,” says Cook. None of these have this kind of complicated structure.
Jazz offers similar difficulties, she says. Say you want to find recordings by pianist Bill Evans. You can find a bunch of them — but nothing linking him to “Kind of Blue,” perhaps the most important (and, in vinyl and CD form, certainly the bestselling) recording he was ever a part of. Evans shaped that album profoundly. You won’t find John Coltrane — another key voice on that session — there either, since it’s a Miles Davis record.
“Listing sidemen is something that is just not built into the architecture,” says Cook. It’s not a small problem. “I can’t think of a single example of a jazz musician who was not a sideman at one point in their career. We’re talking about a significant portion of jazz history that can’t get out.” It also makes you wonder — what are the chances that sidemen, or their heirs, get paid when things are streamed? And what do potential music consumers do when they can’t find what they’re looking for?”